Sarah Yan Gu

Born and grown up in a metropolitan city like Shanghai, I have always been interested in different cultures and their social, political and artistic outcomes. Graduated in English Language and Literature at Shanghai Normal University, I worked as an event producer and a magazine editor for three years respectively before I came to attend MA Media Communications at London College of Communication (UAL) in 2017.

During my years as an editor for the leading health and sustainability magazine LOHAS (Lifestyle of Health and Sustainability), I developed a strong awareness of leading a sustainable life and involved in campaigns that response to environmental issues. I interviewed farms, NGOs, KOLs in this field and created trendy contents.

In the meantime, as I have always been working very closely with photographers, I found myself passionate about this medium as well. I began to record those beautiful moments behind the scenes and share them on social media. I also document my own passion and interests, trying to present those meaningful yet subtle details in life that would otherwise be neglected.